I should have pointed to this before but in case you have not read it, this is a piece from Newsweek about the lack of focus in the games business on the female market. Andrew Stern and Chris Crawford are quoted and Facade is mentioned.

It does not really cover any new ground but re-asks the question “why is the game industry not creating products for the female market”. This, of course, needs to be qualified along a couple of principal dimensions. The implication is that women are not playing games, this is not the case, they are playing in very large numbers, just not the games that the industry is spending millions producing. They are playing tetris free on Yahoo or their phones. So the problem for the industry is not that they are not playing, it is that they are not paying (although in the mobile space that is not necissarily true). The second dimension, just to show that there are always exceptions to the rule, is that some are playing “hard core” games, just as some teeneage boys play tetris. However the point is that the majority, the mainstream are not buying either consoles or “Chainsaw megadeath carnage 24, now with super aunty aliased, pimple mapped blood and gore!” – strange that, eh? » Read more: Female sens(e)ibility